Product Images on Amazon: Why are Amazon product images so important?
If you want to buy a product in a brick-and-mortar shop, you can take the time to look at it, touch it, rotate it and try it out. However, when shopping online, most of the sensory impressions that you normally receive whilst shopping are missing – you have to rely purely on your eyes.
That’s why product images are particularly important on Amazon: only an item that is presented in an appealing way will attract potential customers. The product image has two main functions on Amazon:
Increasing sales: A good product image significantly increases the likelihood that a prospective customer will click through to the product detail page. This helps drive a higher volume of purchases, especially if more detailed photos of the product are available.
Improving page rankings: If a product page receives more clicks and generates a higher volume of sales, it will rank better in Amazon search results. A good product images can help drive an increase in CTR and sales.
Amazon’s search algorithm is designed to offer the best possible user experience. That’s why product images are required by Amazon; including at least one main image is a prerequisite for listing products.
Source - www.sistrix.com
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